Semiotic Advertising Texts and Strategies

Question: Discuss about the Semiotic Advertising Texts and Strategies. Answer: Introduction: It has been observed that the Gen Ys appreciate creativity and have a great deal of affinity towards creative works. This is the primary reason that semiotic advertisement of any International firm would be a positive approach to attract the attention of this particular generation. This is due to the reason that the Generation feels itself to be a unique class, and share a taste of both creativity and technology at the same time (Bianchi, 2011). This has been observed on numerous occasions including the generations fascination towards computer designed artworks, which clearly demonstrates the fact that in order to gain the appreciation of this generation one has to be creativity and tech savvy at the same time. This is the primary and the most formidable reason that semiotic advertisement would be capable enough to attract the attention of this generation. If carefully analyzed it can be observed that it is in this era of generation y that the meticulous kind of advertisement is witnessing a revival, the particular form of advertisement had gained a good deal of popularity in the 60s and then in the coming years the art form totally disappeared (Langrehr Caywood, 2005). Then it was with the rock and roll culture which ushered with the arrival of the generation x this particular advertisement form again came in to the scenario, and at the present moment with the blend of creativity and technology has gained the affinity of the generation y. As a consequence it can be assumed that an advertisement campaign focused on this aspect will most certainly have a positive impact upon the current generation. References Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing.Semiotica,2011(183). https://dx.doi.org/10.1515/semi.2011.012 Langrehr, F. Caywood, C. (2005). A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising.Journal Of Current Issues Research In Advertising,17(1), 33-47. https://dx.doi.org/10.1080/10641734.1995.10505024