The Concept of Market Segmentation Term Paper Example | Topics and Well Written Essays - 1250 words

The conceit of Market Segmentation - Term Paper ExampleThe Marketing of the business requires co-ordination, planning and implementation of strategies and requires the prox Marketing Manager having the right skills and training to ensure success.Marketing is an important element for the success of some(prenominal) organisation. Marketing message by the organisation need to instil a sense of excitement and necessity in the customer to study out the product or service. The market by the organisation should quit the needs and wants of the customer along with benefitting the shareholders of the organisation.Marketing management is an important part of the business management, with the customer the main(prenominal) focus of its activities. Marketing objectives and targets have to be monitored and met, and through effective use of marketing research and marketing concepts, Eden Leisure & Fitness Centre should be able to identify the needs and wants of its customer and try to deliv ers benefits for both the customers and the business.Eden Leisure Centre volition use marketing to generate the strategy which will define their sales technique, business communication and business development. Marketing concepts and techniques will be used to identify, satiate and maintain the customer. This will help the leisure rivet in building strong customer relationships, creating look on for their customers as well as the business itself. An explanation of the marketing concepts and some suggestions for measures/initiatives the centre could introduce that would try a marketing orientation approach to its customers.E den Leisure fitness center needs to have a marketing-oriented approach for making their business successful. A marketing oriented approach allows organisations to subscribe to their work operations according to the wants of the customers. Eden Leisure fitness centre needs to denote the wants and requirements of the customers and and then accordingly provid e the services to them. The decisions that would be taken by Eden Leisure fitness centre needs to revolve around the customer wants rather than thinking about what would be right for customers.